Singapore Airlines shows support to boost tourism to Indonesia
August 26th, 2008
Singapore Airlines has signed a Memorandum of Understanding alongside the Indonesian Ministry of Culture and Tourism (IMCT) to boost visitor arrivals to Indonesia.
The move will follow with a US$250,000 joint spend over a three-year period to carry out joint promotional activities in key markets that contribute to Indonesian arrivals, mainly Europe, North Asia, Middle East, Australia and the USA.
The activities will be focused on developing and promoting tourism to Indonesia in a sustainable way, with participation by Indonesia tourism and travel agencies in international travel trade fairs, educational and familiarization trips, media educational trips, sales missions and organizing ground arrangements where necessary. IMTC will contribute cash for joint advertising and promotion in overseas markets.
Singapore Airlines will contribute to the movement through air travel, rebated cargo and waiver of excess baggage charges.
“The tourism promotion MOU that we are signing today is a renewal of our long-term commitment to work closely with the Indonesian Ministry for Tourism and Culture. We have been partners in promoting Indonesian tourism for many years and I have no doubt that this new MoU will cement our already strong ties,” Singapore Airlines Executive Vice President Marketing & The Regions, Mr Huang Cheng Eng said.
“This year is declared Visit Indonesia Year 2008. The number of visitors is targeted to reach a figure of seven million. We have prepared ourselves through a integrated tourism programme across the archipelago, while in the main overseas markets we are continuously undertaking Indonesia travel promotion activities with Singapore Airlines that is constantly ready to support us,” Director General Marketing for the IMCT, Dr Sapta Nirwandar said.
Source: http://www.etravelblackboardasia.com
Entry Filed under: World Tourism News
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