Tourism ignores country strengths
July 11th, 2008
Indonesia has high scores in terms of natural resources, with several World Heritage natural sites and the richness of its flora and fauna.
These are our strengths that should be developed seriously to cover our major weaknesses, such us underdeveloped infrastructure, including air and ground transportation.
With those strengths, we have to focus on developing adventure and nature-based tourism and eco-tourism, including community-based tourism.
This kind of tourism does not need much infrastructure locally but absorbs many local resources, particularly local human resources. We also don’t need generally massive promotion strategies, but selective ones where the market target should be selected.
I’m sure that we only have two strategic choices: develop our strengths or ignore them. Visit Indonesia Year ignores the country’s strengths, resulting in it not having an impact on Indonesia’s general tourism development.
AMBO UPE
Kolaka, Southeast Sulawesi
Source: The Jakarta Post
Entry Filed under: World Tourism News
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