Written by Patrick Frater
HONG KONG – Indonesia has banned foreign-made advertisements and commercials.
Move, which came in a joint decree from the Ministry of Communication and Informatics (Depkominfo) and the ministry of Culture and Tourism (Depbudpar), is intended to boost the Indonesian ad industry. “Advertisements to be shown in Indonesia must use human and natural resources of Indonesia,” it said.
“The joint decree is aimed at giving more opportunities to domestic production houses, and the employment of one foreign expert must be accompanied by three domestic workers for transfer of skill,” communications minister Muhammad Nuh said.
Exceptions to the new ruling include commercials for tourism promotion of foreign countries, properties located outside Indonesia; international games, competition and education, and global brands that use the same actors all over the world.
Local television stations with ad revenues of $2.45 billion enjoyed a 66% share of the country’s ad market last year. Newspapers accounted for 30% and magazines 4%.
Advertisement spending during the January-March 2008 period increased to $922 million from $747 million in the same period last year.
Source: http://www.varietyasiaonline.com/
June 20th, 2008
Jetstar is capitalising on WA’s booming economy – and its cashed up residents – by establishing an international crew and pilot base in Perth.
Making the announcement during an address to the Australian Tourism Exchange, Jetstar commercial group general manager Bruce Buchanan said Jetstar will begin three to four times weekly flights to Indonesia from October.
Mr Buchanan said the new services marked numerous landmarks for Jetstar, including inaugural international services from Perth and the first entry for Jetstar into Jakarta.
“We are excited by the prospects that these three new international routes present for Jetstar,” he said.
“They will broaden our footprint across South East Asia and see us establish our seventh Australian port for international operations.”
“Plans are already underway for Jetstar to establish an international crew and pilot base in Perth, which will support these new flight services.
“These developments are in addition to our existing double daily domestic services between Melbourne and Perth, including individual daily direct flights from both Melbourne and Melbourne Avalon Airports to Perth.”
Jetstar’s new international A320 services from Perth will replace Qantas services as part of the further development of the group’s two brand strategy and will result in a five per cent increase in capacity.
Jetstar’s announcement comes as Tourism Western Australia figures show that Western Australia’s love affair with international travel is surging – 2007 numbers are up nearly 20 per cent on the previous year.
In 2006, 587,000 West Aussies left for an overseas holiday, rising up to 701,000 last year.
But it’s not just on foreign soil where our dollars are being spent. Tourism Minister Sheila McHale said Western Australians spent more than $2.2billion visiting local tourism areas last year, an increase of more than 11 per cent over 2006, and above the national average.
Ms McHale recently launched a million-dollar campaign to get West Aussies to holiday at home to boost the local tourism industry.
“With the stronger Australian dollar luring Australians overseas, it’s critical that we continue to promote the advantages of travelling at home,” she said.
A month ago, Tourism Minister Sheila McHale launched a million-dollar advertising campaign to get Western Australians to holiday at home.
Ms McHale said West Aussies spent more than $2.2billion visiting local tourism areas last year - an increase of more than 11 per cent over 2006 and above the national average.
Figures showed that West Australians spent more than 20million nights away travelling the State, with the top drawcards being Perth, followed by the South-West, Golden Outback, Coral Coast and the North-West.
“With the stronger Australian dollar luring Australians overseas, it’s critical that we continue to promote the advantages of travelling at home,” she said.
“Western Australians are the biggest supporters of our tourism industry and outspend both interstate and international visitors.
“It is important that Western Australians continue to support our tourism industry, which is a vital part of our economy and keeps our regional areas thriving.”
A high-level travel warning is still current for Indonesia, with the Australian Department of Foreign Affairs and Trade issuing a ‘reconsider your need to travel’ to Indonesia overall and a ‘do not travel’ warning for Maluku and Central Sulawesi Province.
JAYNE RICKARD
Source: http://www.thewest.com.au/
June 20th, 2008