Much unrealized ecotourism potential
May 28th, 2007
The forests of Kalimantan may be overexploited, but ecotourism is massively underdeveloped according to research by Lorna Dowson-Collins.
Malaysia now gets 10 per cent of its tourism revenue from folk in floppy hats and non-designer baggy shorts — Indonesia around five per cent. Sabah alone attracts 1.7 million visitors a year.
Those who reckon slapping on mosquito repellant is a great way to pass time are generally members of the so-called “Silent Generation”‘, couples whose kids have long flown the nest.
In the West,professionals from this 55-plus age group are usually well-heeled, want to stay active and have no interest in hedonism and shopping malls.
Then there’s the Baby Boomers, a generation younger and equally keen to get their feet wet. They also have purpose in pleasure,bringing the kids along because travel is educational.
It’s a market that has yet to get serious attention from Indonesian tourism authorities.
– Duncan Graham, The Jakarta Post
Entry Filed under: World Tourism News
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